Understanding the Role of Silver Dealers in Buying and Selling Silver

Whether you are buying or selling silver coins, bars, flatware, jewelry byproducts, or other valuable items, it is important to choose an Arlington silver dealer that has a good reputation and years of experience. You should also look for customer reviews and an established business that follows industry regulations. You should be sure to do your research before selecting a dealer to avoid being scammed or overpaying for your items. Look for a buyer that accepts both cash and credit cards. Cash payments are the most secure because they are anonymous, while credit card payments can help you track any fraudulent purchases.

The silver economy is growing rapidly, and it’s becoming increasingly common for people to purchase and sell products on short-form video (SFV) e-commerce platforms. SFV companies should focus on understanding the intrinsic needs and behavioral characteristics of silver consumers to increase their sales. However, current SFV literature is limited in its discussion of the potential dividends of attracting the silver group. Moreover, current marketing research on SFVs is more focused on addiction mechanisms of APP use and entertainment based on live streaming technology than on the e-commerce consumption structure of the silver group.

This study aims to reveal the unique purchase decision mechanism of the silver group and provide management insights for SFV enterprises. In this regard, the theoretical framework of sociotechnical systems theory is applied to examine the effects of SFV platform characteristics on silver consumers’ purchase intention. The results of the survey indicate that social belonging, perceived trust, and product relevance are key factors in influencing purchase intention. Additionally, recommendation affordance positively influences the latter two constructs. Nevertheless, ease of use has no significant effect on perceptions of trust and product relevance.

Compared to young consumers, the silver group is less likely to build technology trust in SFV platforms. This is mainly because the information and functional features of SFVs are not designed to meet the needs of the silver group. Moreover, the older generation’s ability to understand and process marketing information declines with age. Therefore, SFVs should make efforts to improve the design of their user interfaces and information resources.

The results of the study also show that the silver group’s perceived trust in SFV platforms is positively related to product relevance and social belonging. Therefore, SFVs should focus on providing high-quality content and enhancing the effectiveness of recommendation affordance in order to promote their adoption. This will ultimately contribute to the growth of the silver group and enhance SFVs’ potential for digital dividends. In addition, SFVs should take steps to create a personalized information acquisition and delivery system for the silver group. This will help them meet the increasing demand for quality e-commerce services. In particular, SFVs should focus on improving their e-commerce algorithms in terms of personalization and intelligence. Furthermore, they should offer a variety of e-commerce goods suitable for the silver group’s lifestyle and preferences. This will encourage them to consume more SFV products and generate positive feedback in the form of increased usage.